Amitabh Bachchan says he hasn’t seen Shah Rukh Khan on Kaun Banega Crorepati (KBC) yet, and if the Television Audience Measurement (TAM) ratings were anything to go by, then it looks like a lot of people haven’t either.
“I haven’t seen it as yet, my apologies. But I will and I am sure Shah Rukh is doing a good job of it,” says actor Amitabh Bachchan.
The TAM ratings show a decline in viewership of the latest edition of the popular quiz show meaning that Shah Rukh Khan may not exactly be doing a good job on KBC 3.
A comparison of television viewership ratings (TVR) of Amitabh Bachchan’s second stab at the show and SRK’s debut as a quiz show host show a dip in eyeballs lately.
While Bachchan debuted with a TVR of 19.75 in August 2005, Shah Rukh could only manage a rating of 12.33. While the Big B fell to 15 on day two, it was 10 for SRK.
And Day three saw a low of 10.33 for Amitabh Bachchan while Shah Rukh’s KBC dipped to 7.36
“The two ratings are actually not comparable. TAM now compares a larger geography than it covered before and therefore the footprint or the actual number of consumers who are covered by the TAM are much higher than those covered by the previous ones,” reasons President of Star India (Ad Sales and Distribution) Paritosh Joshi.
Shah Rukh, on his part, feels fairly pleased on his small-screen performance. “I think I am doing good and the reason I know that I am doing good is because I get to hear it from a lot of people. There are also a lot of figures and analysis that speak only good things,” he says.
But according to reports, viewership trends have also affected the advertising spot rates of KBC3, with experts suggesting that the rate for a 10 second ad space could fall from Rs 5 lakhs to Rs 3 lakhs.
Though reports show that KBC3 has boosted the channel’s viewership in the 9-10 pm slot, undoubtedly, the initial interest in the show has dimmed down.
(With bureau inputs)
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