“The entire weekend for ‘Dhoom 2’ was sold out on Tuesday itself. Only five tickets are left for a Sunday eleven o clock night show which I plan to watch with my friends,” says Shonali Shrofff of Fame Group of Multiplexes. “It is undoubtedly the biggest advance booking of the year,” she added. The recent trend of advance booking starting on the Sunday instead of Wednesday has seen an unprecedented response in case of big films like ‘Fanaa’, ‘Krrish’, ‘Kabhi Alvida Na Kehna’ and ‘Don’. But if Shonali Shroff is to be believed then ‘Dhoom 2’ has broken all earlier records – Says Indiaglitz sourses.
Yashraj Films had started the trend with ‘Fanaa’ of getting a higher chunk of the ticket sales figures from the multiplexes. Vinod Chopra successfully adapted the same module with ‘Lage Raho Munnabhai’. There have been rumours that Yashraj Films once again tried to get a bigger share of the pie from the multplexes before the release of ‘Dhoom 2’ but it hasn’t been verified as no one is willing to talk.
‘Dhoom 2’ is also setting another record in terms of number of screens showing the same film in a particular multiplex. You can imagine how big a release it is by the following numbers:
Fame Adlabs, Andheri: 18 shows per day
Fame Malad: 21 shows per day
Fame Kandivali: 14 shows per day
Cinemax, Versova: 20 shows
Cinemax, Sion: 8 shows
Cinemax Kandivali: 12 shows
Cinemax Wondermall, Thane: 12 shows
Cinemax Eternity Mall: 13 shows
Cinemax, Andheri single screen: 4 shows
Cinemax Nasik: 9 shows
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