Box Office report for this week…
Latest release:
Honeymoon Travels Pvt. Ltd- Box-office can be most unpredictable and that’s the beauty of the business! While most biggies find it tough to fetch a decent start at multiplexes, HONEYMOON TRAVELS PVT. LTD., a medium-budget film, has embarked on a favorable start at several stations. Mumbai and Delhi multiplexes opened to a 50% + start, while Indore too began on a positive sign. The reports are positive and the business is likely to get a boost on Saturday and Sunday.
First weekend performance:
Eklavya – The film has opened to an above average to good response but at the moment it seems to be on a shaky ground w.r.t. a long run at the box office. A fall is very much on the cards and at the moment, the film appears to be en route to an overall run ranging from average to above average.
Last week’s movies:
Black Friday [Week 1] – It was a dull week for box office at Bollywood. Total collections at an all-India level for all the movies in the running was mere 11 crores which is one of the least witnessed in last few months.
Out of this total, ‘Black Friday’ contributed most with 3 crores. Now this kind of a total is quite good for a film that featured ‘actors’ rather than ’stars’, was based on a dark chapter of Indian history and came virtually unannounced!
# Mumbai – 1,18,71,609 (Incl. Thane)
# Ahmedabad – 8,63,186
# Baroda – 3,54,360 (35 sh.)
# Pune – 4,00,320 (35 sh.)
# Goa – 2,24,113 (35 sh.)
# Delhi – 31,34,220
Undertrial [Week 1] – In spite of merits, ‘Undertrial’ has a poor first week, something which doesn’t quite come as a surprise. As pointed out in last week’s column, the subject is not everyone’s cup of tea and certainly doesn’t make family audiences flock the theaters.
# Mumbai – 7,50,965 (Incl. Than)
# Ahmedabad – 1,88,562
# Delhi – 3,31,558
# Indore – 3,801 (8 sh.)
From the past:
‘Traffic Signal’ hung on in second week and though it took a 60% fall (at least 10% more than industry standard), it saved itself from a crash. With further 2.25 crores coming in for a film with a distinct theme sans any star power, ‘Traffic Signal’ has now touched 8 crores.
After a mighty 75% fall last week, ‘Salaam E Ishq’ continued to fall, this time with 60% in its 3rd week.
‘Guru’ has sustained itself in an amazing manner as it is rare to see a biggie seeing a decrease in fall in collections with every passing week. A 15% drop is a clear indication that the film has been accepted in a big way now and is garnering great word of mouth. With around 2.75 crore more added even as the film is in its 5th week, the film is now sitting quite close to 39 crores.
